The traditional product innovation process of writing a business case with long-term financial projections, then writing a big PRD, then doing development and launch your product doesn’t work.
At the 2015 Modev MVP and the Lean+Agile DC conferences, I presented an actual example of using Customer Development and Validated Learning to test a new product idea and build its business case, which produced far more impactful results.
Here my slides from those talks (same set used for both):
P.S. Interested In More Product Tips?
From time to time, I send an email to thousands of product people like you across our beautiful planet with tips on becoming a world class product manager. You might find these tips helpful too. Join here: