Let’s face it: brainstorming has gotten a bad rap. And deservedly so.
How many of us have been part of a “brainstorming meeting” that turned out to be a total waste of time? Too many people. A purposeless agenda. Meandering conversations that go nowhere. And no follow-up afterward. Sound familiar?
In fact, doesn’t “brainstorming meeting” sound like an oxymoron?
The irony is brainstorming is actually an important tool to uncover creative solutions to thorny problems. Brainstorming broadens one’s perspective, allowing for new and unexpected ideas. It fosters collaborative thinking and the sharing of ideas, uncovers unexpected questions, and encourages creative exploration. These are important ingredients to fueling innovation.
If done well, brainstorming can be an invaluable tool for any product manager, entrepreneur or innovator.
So the problem really is that most brainstorming sessions are simply not conducted well. (OK, most are conducted really badly.)
So when Essay.Expert shared the following infographic on “Keys To Constructive Brainstorming”, with some useful tips on effective brainstorming techniques, it was a great reminder of how useful brainstorming can be if done right.
I particularly like tip #2 as it increases the likelihood of greater engagement during the brainstorming and continuity after.
What brainstorming practices have you seen successfully applied in your work?