Tag Archives: community building

Yes, Startup Products Can Take A Village

Thomas Pichon is the Founder of The Collaborative Startup. He advocates building a community to gain traction for a startup, and I thought the advice could equally apply to an “internal” startup. The article below is re-posted with his permission from his free e-course.

By Thomas Pichon

I am helping an entrepreneur build a yoga retreat, and I asked her how she was going to build her project. She said:

“I guess I’m going to concretely build the service, which means finding where we’re going to host the retreat, build the program, etc… Then, I’ll try to advertise it.”

I used to build products with this kind of strategy for years. Results have never been extraordinary. However, I have discovered one which brought me much more success:

  1. Build your community. Share helpful content related to the service you want to provide in order to attract people.
  2. Ask them what is their biggest frustration. Build a service around this problem.
  3. Get pre-orders. Start collecting credit card numbers before you have built the service. If you have created trust with your community by providing helpful content from day 1, you will see that this step is much easier than it looks now.

Hope these lines help you understand how to start your business. Do not build your product, then try to sell it. Sell it, then build it. And the better way to sell it before having the product ready is by building trust within a community.

So start now! Write helpful content about your topic in order to start building trust! Share it where your target audience hangs out online.

If you need any advice on this topic, or more generally about startups, you can schedule a call with me anytime, or ask your questions on my forum.

Thomas Pichon is the Founder of The Collaborative Startup, an innovative initiative designed to help entrepreneurs by leveraging the power of community development, Lean Startup and crowdsourcing.