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Create Your Business Case Using Customer Development

The traditional product innovation process of writing a business case with long-term financial projections, then writing a big PRD, then doing development and launch your product¬†doesn’t work.

At the 2015 Modev MVP and the Lean+Agile DC conferences, I presented an actual example of using Customer Development and Validated Learning to test a new product idea and build its business case, which produced far more impactful results.

Here my slides from those talks (same set used for both):