Writing a PRD
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If you don't have any solution ideas just yet, it's ok, leave blank and come back to it later.
\n6. Write down your thoughts on the value to the business for doing this.
\nFulfill a strategy? Move a metric? Realize an OKR? Retain a key customer account? Provide some other form of ROI?
\nf you don't know for sure, write down your assumptions and hypothesis. Even if you don't have concrete numbers just yet. You'll flesh this out over time.
\n7. Share with trusted colleagues for additional input.
\nThis simple act makes them feel a part of the process, allows you to benefit from others' wisdom, fosters collaboration, builds supporters, and creates trust.
\nAnd there you go. You've got the beginnings of a decent PRD. Easy peasy.
\nIt could be half a page, 1 page, or 5 pages at this point. The length isn't important. You can add fancy fonts and formatting later, if that's really necessary.
\nFrom here, you'll go out and get your questions answered, test your assumptions, and flesh out the requirements iteratively as you learn more. This could be everything from further customer discovery, additional research and analysis, financial modeling, etc. As you learn more, share your learnings and updated perspective, update the doc, and test any new assumptions and questions. Repeat until you and the team feel like you've got enough to go on.
\nNaturally, even starting the PRD is dependent on having some customer insight in the first place - you talked to a customer, analyzed some data, or got a request from someone, and had some inspiration. Excellent. Crack open your favorite tool, take 20-30 mins, get it out of your head and on to digital paper. And you're off to the races.
\nProduct Management is only as complicated as we make it.
\n\n\n | \n That's it for today. \nHave a joyful week, and, if you can, make it joyful for someone else too. \ncheers, Shardul Mehta \nI ❤️ product managers. \nFollow me on LinkedIn Help out a colleague by forwarding this article to them. \n
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